2025/07/07

BBVA GM Equity Views 2H25: Make US equities great again… carefully

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Macro view:

  • The stars are aligning for equities in 2H25. Ample liquidity, fading geopolitical noise, lower inflation stemming from tariffs and EPS reacceleration should justify current multiples and even a further rerating in 2H25.
  • Tariffs likely to be resolved shortly – markets could finally turn the page, another strong catalyst for 2H25.
  • The US economy is showing early signs of slowdown but no recession – a first rate cut could be around the corner.

Equity calls:

  • Several serious uncertainties have been dispelled, which justifies current higher-than-average valuations and provides support for the recent equity rally. Furthermore, with government debt supply projected to balloon c.6% annually (vs c.2% shrinkage of equities), we cannot find any obvious alternative to equities. Confidently ‘buy-the-dips’.
  • The US definitely remains our ‘place-to-be’ vs. Europe while we remain positive on China and Brazil. US higher valuations compensated by (i) EPS growing again with undemanding 2Q & 3Q earnings expectations; (ii) FX tailwind for US equities in terms of EPS and flows. We confirm our 6,500 TP for the MSCI USA we set out in our House View 2025.

Investment ideas:

  • Precious Metals: it is not all about BTC, as ‘old-fashioned’ investment in precious metals is in focus with gold at the forefront.
  • Wellness & Obesity: obesity remains a major long-term investment theme – growth driven by demand and innovation.
  • EU tariffs: soft regime in sight, but tail risks remain – With a 9 July deadline looming, a trade deal is still possible, although retaliation risks will persist if the talks collapse.
  • Quantitative edge: our signal model highlights compelling mean-reversion opportunities, with US Health Care screening as a strong buy while EU Communication Services are a strong sell.

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